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Video production > Email video

Northstar - Email video / viral marketing

I'd been trying to see the creative director of a large advertising agency – I do freelance copywriting in my spare time. There was just no getting through to him, everytime I called he was either 'away from his desk,' or 'in a meeting.'

So, picking up on the viral marketing idea, I decided to blackmail him. Quickly shot and edited this video and sent it to him via email.

20 minutes later he phoned me and arranged an appointment.


Writer / Art Director / Editor: Fred Campbell

Music: Shockwave Sound

Production Company: Northstar

Client: Northstar

Production budget: £300

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