Web development > Web design

Web design

The average time spent on a website is 2.6 seconds.

In the blink of an eye people will take a look at your website design and make assumptions about your company.

What does it say about your business? With cursors hovering over the back button, you need to get over a lot of information, fast.

Web design – the building blocks

The layout of the page has to guide the eye, delivering the information in the order you want the reader to receive it.

Styling the photography, graphics and type may sound arty farty, but it is a language that everyone understands.

It's the unspoken language of design that makes the iPod 'cool', Gucci 'exclusive' or Cillit Bang 'cheap.'

Web design and the search engines

Although our websites are designed to look good to eye – their beauty is more than skin deep.

It's all the invisible stuff that gets high rankings on the search engines: the code, the meta data, the way key phrases have been tagged and even where they appear on the page.

Valid, compliant, website design

All Northstar websites are designed and developed using the latest CSS technology, which the most economical, legal and accessible.

It is the only standard recommended by the international governing body, the World Wide Web consortium (W3C).

It is also the best way to ensure that your site looks it's best – across all browsers, operating systems – and is viewable by the widest possible audience.