Getting creative with the website and design
The average time spent on a website is 2.6 seconds.
In the blink of an eye people will take a look at your website design and make assumptions about your company.
What does it say about your business? With cursors hovering over the back button, you need to get over a lot of information, fast.
Website and design – the building blocks
My approach web design, is exactly the same as I when design an advert for the Sunday supplements.
The layout design has to guide the eye, in the order and priority, that you want to get the information across.
A business-end of the design
Styling the photography, graphics and type may sound arty farty, but it is a language that everyone understands.
The product or service has to live up to the promise, but it's design makes the iPod 'cool', Gucci 'exclusive' or Cillit Bang 'cheap.'
Web design and the search engines
Although my websites are designed to look good to their target audience – their beauty is more than skin deep.
It's all the invisible stuff that gets high rankings on the search engines: the code, the meta data, the way key phrases have been tagged and even where they appear on the page.
I plan websites with this in mind, and then set to work on the visual details that will set your company apart from the competition.
Valid, compliant, website design
All Northstar websites are designed and developed using the latest CSS technology, which the most economical, legal and accessible.
It is the only standard recommended by the international governing body, the World Wide Web consortium (W3C).
It is also the best way to ensure that your site looks it's best – across all browsers, operating systems – and is viewable by the widest possible audience.
