Print portfolio > Portakabin

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Portakabin Brand

Portakabin Trademark campaign concepts

The brief was to come up with some ideas for a campaign to persuade journalists not to use the name 'Portakabin' as a generic description. If Portakabin didn't contest the misuse of its trademark name, it could lose the right of ownership.

Art director / Copywriter: Fred Campbell.
Agency: Northstar. Client: Portakabin.