I provide a wide range of SEO services to promote your site onto the first page of Google and generate enquiries / sales. These services have been tried, tested and proven over time.
It splits into two areas: on-site and off-site SEO. I will be able to advise you whether either, or both, will be required to achieve your targets. I'll need to research what people are looking for, and how tough the competition is, before I can show you how to achieve your goals.
The first thing I would do is research exactly what phrases people could be using to find your product or service.
Secondly, I would analyse the companies that are competing for the search phrases - how well their sites are build, their content, and their strongest links.
From this I would be able to draw up a comprehensive proposal with full statistical data, a schedule and costs.
Depending on the research, the actual implementation of the SEO strategy could take various forms, from a total website re-build, to simple tweaks. Basically it falls into two categories:
On-site – re-structuring the content and links, optimizing the meta data, page format and and the actual content. On-Site SEO »
Off-site – link building, integrating feeds and social media. Off-Site SEO »
For some people this maybe a quick fix, for others it maybe an ongoing programme. It all depends on the competitiveness and value of your search phrases.
I don't claim to be a guru, or SEO expert, but I do know my job and I have generated tons of business for many clients through simple and affordable techniques.
I'll keep you up to speed with everything I've done and what it's delivered.
The site with the best structure, best content and the best links, wins. Every time.
There are dramatic results that can be achieved, purely by having your site built and optimized in the first place. This can be done without the ongoing costs of blogging, social media, or link building. This is the starting point and something I integrate into every site I create.
When you think about how the internet was created, it was for the transfer of information. Site structure and relationship between, files, folders and sub folders helps create a hierarchy of information for visitors, and Google.
It's easy to slap a web page together. But it's the unseen meta data, element tags, links, image names, sizes and descriptions that can make a big difference. Targeting the code in the markup can make the transformation between an invisible site and one that's a real online business.
This is a tricky one. You may think you may know how your website should be laid out, but the truth of the matter is your website should have individual pages targeting what people are looking for - not what you think you should tell them. Research first, then create the content.
If you leave a site alone, it will disappear. The competition is out there. And if they are updating their sites, generating new content, links and creating new connections in social media - and you do nothing - your site will drop down the rankings like a stone.
For more competitive search phrases, simply having a perfectly optimized site is not enough - you also need links. Search engines, such as Google, see links as a vote of confidence in your site. The more quality links you have, the more important you are, and therefore the higher you appear on the search engine results page (SERPs).
These are carefully targeted links from established sites either in a related industry or embedded in a page with related and relevant copy. These links are more time consuming to generate, but it's the quality of the link rather than the quantity that Google rewards.
Before the search engines (Google) took over, directories were the place to find information. Although their status has diminished, they are still an important source of links and can generate enquiries in their own right.
This has a treble whammy, First you have fresh content. Second it can be syndicated around thousands of sites, and lastly your generating new link opportunities.
In some markets social networking is profitable way to interact with your customers while also generating links, traffic and broadening your reach. Facebook, Twitter, Google+, You Tube all have their own demographics and massive audiences. Perhaps more importantly, Google monitors a website's impact in social networks to see high important it is.
This avenue is losing its importance, due to spamming, but it is a tool that shouldn't be discounted. These can take the form of press releases or free information. I would write an article (500 - 750 words) and submit to the leading directories - this then gets distributed around the world generating high quality links back to your site.
OK, so your site sucks and you want to be on the first page today - then the only answer is Pay Per Click. This is my least favourite option, as any money you invest is lost the moment you stop advertising. But if this is what you really want ...
I don't understand it, there are specialist web design companies that also offer SEO, and then there are specialist SEO companies that also offer web design. I offer both in equal priority - after all why would you build a website if no one is going to find it?
However, I don't pretend to be a "SEO guru," or an "expert." No one can guarantee first page results for a fixed price (if they do, bite their hands off) because only Google knows what it is going to do with its next algorithm. But I can show you facts and give you a road map of what needs to be done and how to get there.
Have you noticed that you found this page, through the search engines? I could say I rest my case, but you also found a load of other sites on the way.
All I would say, is give me a crack, and let me quote on your SEO.