SEO Yorkshire style – down to earth and value for money
It's common sense, that Google is going to put the largest, most well-linked and popular sites at No1.
Trust me, there is no magic bullet. Creating a site that consistently gets high rankings, takes time, research and hard work.
How much work, depends on the strength of your competition's websites.
A brief overview of Search Engine Optimization
There are numerous weapons in the SEO armoury that can be used to increase your rankings on the search engine results page:
Links to your site are the single most important factor to gain higher rankings. These can be gained through directory submissions, social bookmarking programmes and free article distribution.
Each page should be individually optimized for two or three key search phrases.
Keywords selection involves, weighing up the site's strength and the phrases' popularity, and then weaving them into the meta data and text.
Informative, original, comprehensive, carefully optimized content is the key to short and long-term results.
Words are all the search engines can see, and primarily how they rate your site. The more content the better.
Further reading about SEO techniques
For a more in-depth summary of search engine optimisation, I have written a layman's guide for search engine optimisation.
It is also available for you to download in PDF format to print out. Size: 365 KB
