search engine optimisation: seo
Search engine optimisation (SEO)
Northstar provides an all encompassing range of SEO services to promote your site onto the first page of Google and generate enquiries or sales.
These services have been tried, tested and proven to work for dozens of clients and have been developed over the past 10 years.
Our specialization splits into two areas: on-site and off-site SEO.
We will be able to advise you whether either, or both, will be required to achieve your targets - it's all about beating the competition, and it depends on how tough that market is to achieve your goals.
On-site SEO - website optimisation
There are dramatic results that can be achieved, purely by having your site built and optimised in the first place - without any ongoing pay-per-click campaigns or link building programmes.
Results from on-site only SEO:
| Client | Search phrase | Google worldwide results |
| Northstar | website design leeds | 2nd out of 1,680,000 |
| Northstar | seo yorkshire | 1st out of 455,000 |
| WDL | commercial interior architects | 7th out of 42,400,000 |
| IBL | battery suppliers | 6th out of 6,790,000 |
| IBL | battery wholesalers | 3rd out of 8,160,000 |
| Permashield | breathable wall coatings | 1st out of 15,700 |
| Permashield | wall coating leeds | 1st out of 14,800 |
| Le Raj | indian takeaway leeds | 6th out of 685,000 |
| Morley Mobility | mobility shop yorkshire | 2nd out of 134,000 |
| UDC | professional dancers london | 1st out of 3,410,000 |
| UDC | professional dancers | 3rd out of 2,510,000 |
| UDC | dance themes | 1st out of 21,800,000 |
These results have purely been achieved through building the site correctly: optimising the structure, canonicalization, meta data, copy, images and content.
This has worked for many clients, especially small to medium sized businesses where budgets are modest and competition isn't too intense.
To achieve this we can either rebuild your site from the ground-up, or in some circumstances, optimise your existing site.
Off-site SEO - Link building
For more competitive search phrases, simply having a perfectly optimised site is not enough - you need links.
Search engines, such as Google, see links as a vote of confidence in the quality and relevance of your site. The more links you have, the more important you are, and therefore the higher you appear on the search engine results page (SERPS).
Directory submissions: Before the search engines took over, directories were the place to find websites. Although their status has diminished, they are still an important source of links and can generate enquiries in their own right.
Quality one way links: These are carefully targeted links from established sites either in a related industry or embedded in a page with related and relevant copy. Although these links are more time consuming to generate than in Directories, it's the quality of the link rather than the quantity that Google rewards.
Social networking: In some markets, social networking is profitable way to interact with your customers while also generating links, traffic and broadening your reach. YouTube, Facebook, Twitter, Myspace and Ebay all have their own demographics and massive audiences.
Blogging also fits into this category and through RSS feeds broadcasts your posts, and links, into additional networks.
Article directories: these can take the form of press releases or free information. We would write an article (500 - 750 words) and submit to the leading directories - this then gets distributed around the world generating high quality links back to your site.
Pay Per Click Campaigns: OK, so your site sucks and you want to be on the first page today - we can do that, with are targeted campaign to ensure that you get the best return on investment.
Further reading about SEO techniques
For a more in-depth summary of search engine optimisation, I have written a layman's guide. It is also available for you to download in PDF format to print out. Size: 365 KB
Web design services:
Website design
Copywriting
E-commerce
Email marketing
Content Management
Video production
Web hosting
A few of our SEO clients:
- Dedicated Server Warehouse
- IBL Batteries
- Intradev
- Intragroup
- Intrahost
- Intrasource
- Military Insignia
- Permashield Wall Coatings
- The Smart Agency
- Universal Dance Creations
- Virtual Server Warehouse
- WDL
- XTR Game Servers
