search engine optimisation: seo

Search engine optimisation (SEO)

Northstar provides an all encompassing range of SEO services to promote your site onto the first page of Google and generate enquiries or sales.

These services have been tried, tested and proven to work for dozens of clients and have been developed over the past 10 years.

Our specialization splits into two areas: on-site and off-site SEO.

We will be able to advise you whether either, or both, will be required to achieve your targets - it's all about beating the competition, and it depends on how tough that market is to achieve your goals.

On-site SEO - website optimisation

There are dramatic results that can be achieved, purely by having your site built and optimised in the first place - without any ongoing pay-per-click campaigns or link building programmes.

Results from on-site only SEO:

Client	Search phrase	Google worldwide results
Northstar	website design leeds	2nd out of 1,680,000
Northstar	seo yorkshire	1st out of 455,000
WDL	commercial interior architects	7th out of 42,400,000
IBL	battery suppliers	6th out of 6,790,000
IBL	battery wholesalers	3rd out of 8,160,000
Permashield	breathable wall coatings	1st out of 15,700
Permashield	wall coating leeds	1st out of 14,800
Le Raj	indian takeaway leeds	6th out of 685,000
Morley Mobility	mobility shop yorkshire	2nd out of 134,000
UDC	professional dancers london	1st out of 3,410,000
UDC	professional dancers	3rd out of 2,510,000
UDC	dance themes	1st out of 21,800,000

These results have purely been achieved through building the site correctly: optimising the structure, canonicalization, meta data, copy, images and content.

This has worked for many clients, especially small to medium sized businesses where budgets are modest and competition isn't too intense.

To achieve this we can either rebuild your site from the ground-up, or in some circumstances, optimise your existing site.

Off-site SEO - Link building

For more competitive search phrases, simply having a perfectly optimised site is not enough - you need links.

Search engines, such as Google, see links as a vote of confidence in the quality and relevance of your site. The more links you have, the more important you are, and therefore the higher you appear on the search engine results page (SERPS).

Directory submissions: Before the search engines took over, directories were the place to find websites. Although their status has diminished, they are still an important source of links and can generate enquiries in their own right.

Quality one way links: These are carefully targeted links from established sites either in a related industry or embedded in a page with related and relevant copy. Although these links are more time consuming to generate than in Directories, it's the quality of the link rather than the quantity that Google rewards.

Social networking: In some markets, social networking is profitable way to interact with your customers while also generating links, traffic and broadening your reach. YouTube, Facebook, Twitter, Myspace and Ebay all have their own demographics and massive audiences.

Blogging also fits into this category and through RSS feeds broadcasts your posts, and links, into additional networks.

Article directories: these can take the form of press releases or free information. We would write an article (500 - 750 words) and submit to the leading directories - this then gets distributed around the world generating high quality links back to your site.

Pay Per Click Campaigns: OK, so your site sucks and you want to be on the first page today - we can do that, with are targeted campaign to ensure that you get the best return on investment.

search engine optimisation: seo