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Shift happens
The internet and the world we live in, is changing at an exponential rate.
How people live, work, communicate and interact has never been in such a state of flux.
Although these figures are based on research carried out for the educational sector, they have dramatic implications for anyone in business:
Years it took to reach an audience of 50 M
- Radio – 38 years
- TV – 13 years
- Internet – 4 years
Internet devices
- 1984 – 1,000
- 1992 – 1,000,000
- 2006 – 600,000,000
Changing labour market
- US department of labour 1 in 4 have been with their current employer less than 1 year
- US department of labour 1 in 2 have been with their current employer less than 5 years
- US department estimates that todays school leavers will have 10 / 14 jobs by the time they are 38 years' old
Your future target market
- Today's 21 year olds have watched 20,000 hours of TV, played 10,000 hours of video games, talked 10,000 hours on the phone, sent and received 250,000 emails and instant messages, more than 50% have created content for the web
- More than 70% of US 4 year olds have used a computer
Popularity
- First commercial text message was sent in 1992, the number of text messages that were sent today exceeds the population of the planet
- There are 2.7 billion searches performed on Google a month
- 230,000 people signed up to My Space today.
These facts were taken from a presentation by Shift Happens, a US group raising awareness of exponential shifts that are occurring in our world and their implications for higher education.
Their aim is to help students learn and grow so that they may become successful digital, global citizens.
Statistical sources Download PDF. Visit Shift Happens website >
