Web copywriting built on marketing principles

Notepad

Well-written copy is the most vital element of your marketing communication.

The layout and imagery have to hook the reader's attention, but it's the copy that reels them in.

I have been a professional copywriter since 1983 and have written press ads, brochures, posters, radio & TV commercials for leading UK companies.

Since 2002, I have specialized in web copywriting and SEO.

What makes a good copywriter?

Good copy engages the reader, develops trust, and gets results; whether it's picking up a credit card or reaching for the phone.

I have 24 years copywriting experience, giving a voice to such companies as: Portakabin, Birds Eye, Morrisons, Citroen, Dulux, Bosch, Hawkshead, Gore-Tex, Unilever, and Granada.

Robot

What makes a Web copywriter?

The media maybe new, but the principles of engaging, succinct and persuasive copy, remain unchanged

However, writing for the Web adds an additional layer of complexity, as you are dealing with two audiences: humans, and the search engine 'robots.'

Search Engine Optimization copywriting

Advanced Web Rankings

SEO copywriting requires research into the competition and careful analysis to choose the right Keywords or phrases for each individual page.

Then they are seamlessly woven into every part of the design, from meta data to the copy and Anchor Text.

It's the stuff behind the scenes that really counts.

Why choose Northstar to write your site?

Marketing knowledge and inside experience (I am one of the few copywriters in the UK who can also design and build the latest CSS websites) which means that you can rest assured of a fully integrated approach that can achieve maximum impact.

Page top I Return home

Award winning professional copywriter

Over the years I've built up a wealth of experience and a shelf load of awards:
London International Awards X 2

Roses Awards X 8

NEPA Awards X 3

Print portfolio

Copywriting Portfolio
A selection of press ads, poster and brochure work.

RELATED READING

Search Engine Optimization (SEO)

SEO Tips