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Retail Web Design

Ilkley Dress Agency: retail web design

Ilkley Dress Agency screenshot

Ilkley Dress Agency: retail web design

Website before the re-design

Retail web design before Northstar

"Northstar were very professional in there approach to change my website from a very basic page into a stylish, imaginative & eye catching site. Fred’s thoughts and ideas were great, he was willing to listen and happy to make changes as required. I wouldn’t hesitate in recommending him."

Caroline James, The Ilkley Dress Agency

Retail Web Design: The Ilkley Dress Agency approached Northstar to re-design their website so that it reflected the quality of their stock; which consists of high quality, new and pre-owned clothing, accessories, jewellery and footwear.

The thinking was simple: if you’re selling fashion, the site needs to look fashionable.

In this market imagery is vitally important, however, because of the high turnover, no existing products could be used.

The solution was to use Royalty Free imagery. By using an image of an undressed woman the photograph becomes seasonless and reinforces the message

“For all your fashion favorites, we've got you covered.”

Although the budget was limited a certain amount of SEO was carried out to target the search phrases “Clothes Shops Ilkley” and “Shopping Ilkley.”

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Tags: Retail Web Design