Posts Tagged website re-design’
Website redesign for clothes shop
Sep
24
2009
The Ilkley Dress Agency approached Northstar to re-design their website so that it reflected the quality of their stock; they sell high quality, new and pre-owned fashions, including clothing, accessories, jewellery and footwear.
The thinking behind the design was simple: if you’re selling fashion, the site needs to look fashionable. The big headline, colour scheme and layout was taken from the style of women’s fashion magazines.
In this market imagery is vitally important, however, because of the high turnover of stock no existing products could be used. The solution was to use Royalty Free imagery from Shutterstock and iStockphoto. By using an image of an undressed woman the photograph becomes seasonless and reinforces the message “For fashion - we’ve got you covered from head to toe.”
Although the budget was limited a certain amount of SEO was carried out to target the search phrases “Clothes Shops Ilkley” and “Shopping Ilkley.”
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Retail web design case study
Tags: website re-design
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Micro-site launched for girl dance group
May
20
2009
UDC Dance Company’s website is over 4 year’s old and required a major re-design to meet their client’s needs.
The site generates dozens of enquiries every week, with potential clients frequently asking more photographs and more information. To reduce admin, each dance theme and dance style will have its own microsite with separate gallery - PDFs will also be available to download.
The website re-design will be completed in instalments over the coming weeks. The first microsite to be uploaded was the Diva dance group, for marketing and club promotions.
Tags: dance group, microsite, website re-design
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