Posts Tagged nhs web design’
Creating content targeted for Google search phrases
Jul
12
2010
Recently Northstar was approached by a company offering advertising on its website which targets the National Health Service. For a mere £350 we could have a 70 word listing as one of 5 preferred suppliers for website design in the Yorkshire region.
The reason for this opportunity is that the government has given up on a centralized computer system, after spending several billion, and now requires that all hospitals, surgeries and medical practices create and maintain their own websites.
Rather than paying to appear on someone else’s website, we created a single page that was optimized to target the NHS.
Using Google’s Keyword Tool, we identified a handful of popular search phrases to incorporate into the meta data and content.
Within three weeks, this page on Northstar was outperforming an entire website built to capture this target market.
Here are just a few of the phrases that are getting first page results on Google (July 12, 2010}:
NHS web design Leeds - No 1
NHS web design Yorkshire - No2
Visit Northstar’s NHS web design page »
Search Engine Optimisation isn’t some magic button you just press. It’s about continuous growth and development of your website, generating content that is targeted at key search phrases that will bring clients to your business.
Tags: nhs web design, search engine optimisation, search phrases, seo
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