Posts Tagged logo design’
OGC Logo - yet another government cock up
Feb
16
2010
Shortly after the UK government announced £27 billion lost in failed IT projects another minor embarrassment was revealed, this time for the Office of Government Commerce (OGC), whose website proudly states: “Helping Government deliver best value from its spending.”
The logo cost £14,000 to create, and was intended to signify the bold ambition of the OGC of “improving value for money by driving up standards and capability in procurement.”
You can imagine how many meetings, hefty documents, PowerPoint presentations and endless focus groups had to be held to rack up £14,000 in fees while this logo was deliberated - and yet for all this contemplation they missed the glaringly obvious.
According to insiders, the graphic was already proudly etched on mousemats and pens before it was unveiled for employees, who spotted the clanger within seconds.
Just tilt your head to the left.
A spokesman for OGC said: “It is true that it caused a few titters among some staff when viewed on its side, but on consideration we concluded that the effect was generic to the particular combination of the letters OGC - and it is not inappropriate to an organisation that’s looking to have a firm grip on Government spend.”
A firm grip indeed.
Tags: logo design, ogc logo
Posted in news, personal | Comments
Logo design - UDC Hen Nights
May
10
2009
UDC dance company, based in Leeds, runs a series of highly popular dance workshops for hen parties - these can cover anything from Dirty Dancing to the Can Can.
A logo was briefed to cover their wide variety of events, be fun, simple, and entertaining.
The idea of a hen silhouetted against the moon was too good an opportunity to miss. In the first scribbles the hen had eyes, outlined wings and legs. Over a few days the drawing was refined and reduced to the absolute minimum.
The hen was hand drawn in Illustrator and Bauhaus 93 was used for the font.
Tags: hen nights, logo design
Posted in news | Comments
Physiotherapist logo design
Mar
17
2009
The Spine Courses approached Northstar to provide a logo, and website domain registration and hosting.
Steven Young, a Consultant Physiotherapist who specializes in spinal disorders, runs a series of courses throughout the UK for senior, clinical specialist and extended scope physiotherapists.
The first objective was create a company name which had an available domain - something more easy on the eye than The Spine Courses.
From a shortlist of eight names, logos and domains - Spine UK was chosen.
The font is Myriad Pro - clean, modern and approachable (the same font that Apple use). The colour is #2A9509 - fresh and medical, without being clinical and cold.
The trick was to re-draw the p with an extended descender to represent the brain and spinal cord.
Most people won’t see that, but it’s a subtlety that’s there to reward those for those who look hard enough. For everyone else, it’s just a professional looking logo. The sort of logo you would expect from a company you could trust.
Tags: logo design
Posted in marketing | Comments
Logo design for dance group
Feb
27
2009
Divas is a hip hop dance group performing in nightclubs and private venues to Beyonce, Britney and the Pussycat Dolls.
They required a logo that reflected the pop culture and positioning of this hot and sassy all-girl group, for flyers on online promotion.
The group is managed and promoted by UDC.
Tags: logo design
Posted in news | Comments
Logo design & corporate ID
Jan
22
2009
Northstar was approached by a new business start-up in Leeds, with the idea of selling personalized prints online.
As the online presence is key, Northstar reviewed available domain addresses before proposing a shortlist of company names.
ID Art was chosen, with the short and memorable domain address of: www.id-art.me.
The logo picks up on the text messaging shorthand for a smile D
Northstar provided the design, artwork and print for all their stationery and business cards.
Tags: id art, logo design
Posted in news | Comments