Screencasting is a great way to give people information about your business or service and can have many benefits for search engine optimization.
This is a screencast I put together explaining the web design term “above the fold.” It was put together in an afternoon, along with a few stock shots from istockphoto, a decent mic, a bit of screen recording software and Photoshop.
Now you could use this technology internally, showing staff how to use software or operating procedures. For an external audience it could be a product demonstration, slideshow or a presentation.
Screencasts also have numerous advantages for SEO, attracting more visitors to your site because of its unique content, keeping them on a page longer (video is more captivating than reading), and it opens itself out to link building or external references for traffic, such as You Tube.
Click here if you want to know more about “above the fold web design.”