OK, so after 20 plus years in the advertising game, you get to know a bit about video and I’ve written and art directed national TV commercials with production budgets of over 200K.
But there is a new opportunity for small businesses to bring their content and sales message to their audience, via the web. And it doesn’t have to be expensive.
Technology has moved on: broadband is widely available, everyone has a video camera, but the knowledge and experience of what works in video hasn’t changed.
This is one, of a series of videos I produced on location for the Leeds Chamber of Commerce, with little more than an entry level pro camera and a budget lighting kit.
It’s a set-up that’s ideal for the web.
Obviously, it could have looked more professional if we had shot in a studio, with a full film crew, hair and makeup artists etc. – and I can produce this if you like – but this is not a financially realistic option for most SMEs.
What I can offer is a semi-pro finish, allowing small businesses to get their sales message / testimonials / product demonstrations across, to a quality that will convert interested visitors into qualified business leads.