The Ilkley Dress Agency approached Northstar to re-design their website so that it reflected the quality of their stock; they sell high quality, new and pre-owned fashions, including clothing, accessories, jewellery and footwear.
The thinking behind the design was simple: if you’re selling fashion, the site needs to look fashionable. The big headline, colour scheme and layout was taken from the style of women’s fashion magazines.
In this market imagery is vitally important, however, because of the high turnover of stock no existing products could be used. The solution was to use Royalty Free imagery from Shutterstock and iStockphoto. By using an image of an undressed woman the photograph becomes seasonless and reinforces the message “For fashion – we’ve got you covered from head to toe.”
Although the budget was limited a certain amount of SEO was carried out to target the search phrases “Clothes Shops Ilkley” and “Shopping Ilkley.”
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Retail web design case study