Anyone over 30 will remember how funny, intelligent and entertaining TV commercials used to be, Benson & Hedges posters were almost works of art, ads in the colour supplements were usually more interesting than the articles themselves.
But times have changed, the public eye has moved elsewhere – and with it, has gone the revenue and investment in creativity.
The positive result of this shift in media, is that mass marketing is now accessible to all via the internet.
If you have ever wondered why traditional marketing is dying on its feet, here are a few statistics that will blow your socks off.
A few facts for your fingertips:
# By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network
# Social Media has overtaken porn as the #1 activity on the Web
# Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.
# If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia
# 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
# % of companies using LinkedIn as a primary tool to find employees….80%
# The fastest growing segment on Facebook is 55-65 year-old females
# The #2 largest search engine in the world is YouTube
# Wikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English
# There are over 200,000,000 Blogs
# Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
# 25% of search results for the World’s Top 20 largest brands are links to user-generated content
# 78% of consumers trust peer recommendations
# Only 14% trust advertisements
# Only 18% of traditional TV campaigns generate a positive ROI