Blogs are everywhere, from Bill in Ohio writing posts about his pet alligator to Bill Gates writing about who knows what.
Keeping track of all this information is Technorati, who currently have 112.8 million blogs on their books and more than 250 million pieces of tagged social media.
The word blog came about from the abbreviation of the term “web log.” Originally these ‘blogs’ were published by individuals as public diaries – searchable by date and topic.
The power of blogs is the interaction that enables the writer and reader to open a conversation. The interaction, ability to post comments on articles, and the personal approach of blogs has been seized by companies for its PR potential.
As marketing slowly shifts from mass TV broadcasting and expensive press advertising to the Web – blogs hold a unique position for interacting with potential clients / customers.
According to Technorati, every day 175,000 new blogs are created and over 1.6 million articles are posted (that’s over 18 updates a second).
Northstar’s Blog Technorati profile