I thought great advertising ideas were dead, but then I came across this.
An anti Iraq War advertising campaign on behalf of the Global Coalition for Peace perfectly executed by the New York agency Big Ant International.
“What goes around comes around” is a great strapline that everyone trusts as a truth, put into a context that really rams the message home – you can just imagine all the passers by walking around the pillars to get the message.
What the poster campaign didn’t generate awareness from, the internet coverage did.
“What Goes Around”
Advertising Agency: Big Ant International, New York
Creative director Alfred S. Park
Art director: Jeseok Yi
Copywriters Francisco Hui and William Tran.