These thoughts and figures are an extract from a presentation made by Amit Singhal. If anyone knows how the web works, it’s him – he’s from Google.
His analysis goes like this:
“Users follow the results on Search Engines, money follows the users, and the spammers follow the money.”
What I didn’t realise, is that besides the bogus sales and scams, spammers also get kickbacks from traffic to target sites as well:
“Traffic from Search Engines to Amazon / eBay – A few dollars per click.”
“Traffic from Search Engines to Viagra sellers – $6 per sale.”
“Traffic to porn sites – $20-40 per member.”
How much money can spammers make?
According to Google, there are approximately 500 million searches made everyday through website search engines. This figure is considerably higher if you include vast amount of porn queries.
If you only assume that 5% of these searches are commercially viable, and that they only make the minimum 50 cents per click – the spammers are making $12.5M a day, or about $4.5 Billion per year.
And these figures are conservative, based $0.5c per click, they can make anything up to $40 per click.
These figures are no consolation for the frustration and inconvenience all this spam causes, but at least now you know the reason why.