The Spine Courses approached Northstar to provide a logo, and website domain registration and hosting.
Steven Young, a Consultant Physiotherapist who specializes in spinal disorders, runs a series of courses throughout the UK for senior, clinical specialist and extended scope physiotherapists.
The first objective was create a company name which had an available domain – something more easy on the eye than The Spine Courses.
From a shortlist of eight names, logos and domains – Spine UK was chosen.
The font is Myriad Pro – clean, modern and approachable (the same font that Apple use). The colour is #2A9509 – fresh and medical, without being clinical and cold.
The trick was to re-draw the p with an extended descender to represent the brain and spinal cord.
Most people won’t see that, but it’s a subtlety that’s there to reward those for those who look hard enough. For everyone else, it’s just a professional looking logo. The sort of logo you would expect from a company you could trust.