For decades we have all been weaned on the virtues of the market economy. The Darwinian simplicity of how only the strongest survive; compared to evils nationalized corporations, trade unions and (God forbid) the failings of communism.
Then the Credit Crunch arrives in an endless blaze of shocking headlines – and all of sudden governments all round the world are pumping 100s of billions of tax payers’ money to prop up failed businesses.
Not small to medium sized businesses; which make up the majority of an economy’s gross domestic product (GDP) and employment – no, only the big businesses.
Oh, for the little guys trading with consumers, you can pass on the proportion of 2.5% VAT reduction, but when companies were slashing 70% off in pre-Christmas sales, this hardly figures.
Take a look at this simple graphic summary of General Motor’s situation taken from Wall Stats, and you can see the credit crunch tipped the balance of an unfeasible business – it was not the cause.
People just got too greedy and complacent.
So while governments look after their big corporate sponsors who have suddenly turned, and put a gun to their head with the threat of unemployment figures, who’s to look after the small to medium sized enterprises?
The answer, as always, is no one. You are on your own.
It’s a case of working smarter to reach your audience and make sales. Throw away the old marketing manuals about door-drops, telesales and press campaigns – in today’s overloaded and fragmented media environment it’s more than likely to annoy your potential customers than attract them, and guaranteed to be a comparatively vast waste money.
The Web is a trusted source of information where people find out for themselves about your product or service. It is cheaper than traditional (old fashioned media). And it can save you money.
Because it is comparatively new and cheap – and because there are so many cowboys in town dining on their client’s ignorance – the web hasn’t been taken seriously by the vast majority of businesses.
But in time, despite governments weighting the balance unfairly in favour of large corporations – it is the smart small businesses of today who will live to be the big businesses of tomorrow.