The Northstar Christmas ecard was mailed out today to all our clients, suppliers and associates.
That helped save a very small tree, a few hundred pounds of CO2 emissions, and me licking ninety eight envelopes.
And because email marketing can be done at a fraction of the cost of traditional mailings … Scrooge would be proud!
Naturally with our statistical reporting that comes free with our email marketing programme, we can see who opened their card, at what time, and how often they looked at it.
Now you don’t get that with your average Hallmark card!
Northstar email marketing archive: