Volkswagen became the focus of worldwide attention within days of the release this viral video.
The video shows a middle eastern man jumping into a car, and pulling up outside a busy restaurant before blowing himself up – leaving the car intact. Then the slogan, “Polo: small but tough”, appears.
Volkswagen said it was outraged by the spoof advert, which became the fifth most talked about item on internet weblogs.
The production values, to me look enormous. There is now way this wasn’t condoned and paid for by someone with substantial resources.
Still, it’s a great commercial. The likes we don’t see on TV these days.
“Volkswagen UK and its agencies strenuously deny that they have any involvement in the creation of a viral advertisement.”