Northstar Blog

Web design news and views

July, 2009 archive

Permashield manufacturing website launched

Jul

29

2009

Permashield is a wall coating manufacturing and application company based in Leeds.

They had three websites covering different aspects of their operation - however none were performing on the search engines and a fresh approach was required to generate traffic and convert visitors into contacts.

Permashield website screenshot

Rather than promote three separate sites, we proposed cutting costs and consolidating our campaign into one website. The 60+ page site is split into domestic and commercial services, each page individually optimised for key search phrases on the search engines.

Services involved in the production of this website included: web design, copywriting, SEO, email marketing and hosting.

View Web design case study »

View the Permashield website »

English is the global language

Jul

27

2009

Hurrah! Much to the dismay of the Germans, and especially the French - English is now the definitive universal language for our planet.

How did this tiny island achieve this?

Well, some of it has to do with our popular writers such as Shakespeare and Keats, then there are the world-wide foundations we set in law, science and medicine.

More importantly there are the technological advances; making mass communication possible at the same time that we happened to occupy two thirds of the planet (including the USA).

Fortunately, as Britain declined, the USA (which chose English above their French occupiers as their national language) came into ascendancy - with movies and music reaffirming global circulation and adoration.

Today 2 billion people are learning English.

This year China will become the world’s largest English speaking country.

If English is your native tongue, you have a major advantage over every other county for international trade and development.

Local, global, it’s all in English. Here’s great little film from Jay Walker on TED that backs up the story:

Customised eBay shop

Jul

25

2009

Northstar was approached by Martin, who was looking to set up an eBay shop to sell off a range of items from TVs and cameras, to old LPs and furniture.

As he was new to eBay, he wanted to give potential customers reassurance of a professional and reliable service - as he had no longstanding track record.

Northstar developed the name “Electric Marketplace” and a logo and is in the process of customising his eBay shop.

Logo design »