If you ran a company that was losing its market share to a rival technology that was faster and essentially free, would you: a) Reduce costs where possible, improve services, and advertise your unique selling proposition – so that you were a viable and credible alternative? b) Dramatically increase costs and delivery times – while [...]
marketing archive
Flyer design – UDC Dance company
UDC is a professional dance company providing dancers and shows for film, TV and corporate events for such companies as The X Factor, Sony, Bench and Motorola. Part of their business is running dance workshops for Hen Parties. To support their online marketing campaign they required a simple A5 flyer to hand out at wedding [...]
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Gordon Brown’s internet marketing machine
Gordon Brown and the labour marketing machine have embraced the web in an effort to reach and engage with a wider audience. “We’re listening.” Taking notes from established business marketing techniques, they have a photo gallery on flickr, videos on YouTube, some particularly dull posts on Twitter and neglected facebook account. Unfortunately, one of the [...]
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Physiotherapist logo design
The Spine Courses approached Northstar to provide a logo, and website domain registration and hosting. Steven Young, a Consultant Physiotherapist who specializes in spinal disorders, runs a series of courses throughout the UK for senior, clinical specialist and extended scope physiotherapists. The first objective was create a company name which had an available domain – [...]
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Blame it on the Credit Crunch
For decades we have all been weaned on the virtues of the market economy. The Darwinian simplicity of how only the strongest survive; compared to evils nationalized corporations, trade unions and (God forbid) the failings of communism. Then the Credit Crunch arrives in an endless blaze of shocking headlines – and all of sudden governments [...]
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Deutscher Olympischer SportBund ad
A brilliant press ad to promote exercise by the German Olympic committee. It cuts to the heart of the endless debates about the potential causes of obesity: “If you don’t move, you get fat.” A striking impression of what Michelangelo’s David could have looked like if he’d been brought on today’s diet of fast food [...]
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